The protection of people and property as a goal

New head of product management and marketing

Since May 2022, Ing. Peter Hoffmann, MBA, has been the new Head of Product Management and Marketing at Labor Strauss Sicherungsanlagenbau GmbH, one of Austria's leading suppliers and a global exporter in the field of fire protection, extinguishing systems and hazard detection technology.

Born in Burgenland, he brings more than 20 years of experience in sales, product management and marketing. In his new role as Head of Product Management and Marketing, he supports the company with regard to digitalisation and internationalisation and is responsible for the strategic expansion in the area of fire alarm systems, extinguishing control systems and emergency lighting, and in particular the link between product management and marketing. "My clear goal is to further increase the reputation and awareness of the company as an innovative full-range supplier and to consistently promote digitalisation in all areas," says Peter Hoffmann about his new task. Peter Hoffmann will be supported by a highly motivated product management and marketing team of seven.

Previously, the qualified communications engineer, who also holds an MBA in general management, worked in sales for several companies, including in the fire protection sector, and then spent many years as product and marketing manager at Rittal GmbH.

"We are pleased to have Peter Hoffmann on board, an experienced manager who is familiar with the topic of fire protection," says Dipl.-Ing. Stefan Friedl, Managing Director of Labor Strauss, about the new addition.